Website & digital infrastructure

Built for
conversion.

End-to-end website development for apparel brands - from Shopify store configuration and payment integration through custom development, conversion optimisation and SEO.

01Shopify store setup

Build the storefront.

End-to-end Shopify configuration: theme selection and customisation, product catalogue structure, collections hierarchy and all core store settings configured for your market and currency. Everything a brand needs to open its doors.

What you receive

  • Configured Shopify store
  • Theme setup and customisation
  • Product catalogue and collections
  • Navigation and store settings

02Payment gateway integration

Set up payments.

Payment provider selection and integration for your markets - including regional options, multi-currency setup, Shopify Payments configuration and checkout flow optimisation to minimise friction at the point of purchase.

What you receive

  • Payment provider setup
  • Multi-currency configuration
  • Checkout flow optimisation
  • Tax and shipping rule configuration

03Web development

Build beyond the template.

Custom front-end development for Shopify or standalone sites - for functionality, performance or design requirements that go beyond what an off-the-shelf theme can deliver. Built to your specification, not a compromise.

What you receive

  • Custom theme or section development
  • Feature and functionality builds
  • Landing page development
  • Performance optimisation

04Sales funnel optimisation

Convert more visitors.

Reviewing and improving the path from first visit to purchase. Identifying friction at each stage of the funnel, prioritising improvements by expected impact, and setting up tracking to measure what actually changes conversion.

What you receive

  • Funnel audit and friction map
  • CRO recommendations
  • A/B test framework
  • Conversion tracking setup

05SEO

Build organic reach.

Organic search foundation for a growing apparel brand - technical SEO health, on-page optimisation across product and category pages, and a content approach structured for long-tail acquisition over time.

What you receive

  • Technical SEO audit
  • On-page optimisation
  • Product and category page SEO
  • Content strategy for acquisition

Start a project

Ready
to build?

From initial Shopify setup through to a fully optimised store and organic search presence, we work with your scope and timeline.

Discuss your project