Project library / 07 case studies

Development,
in detail.

Seven case studies across performance, outerwear, swimwear and accessories - each showing the decisions that move an idea toward production.

All development stories

Across categories.
One technical standard.

Six additional case studies show how the same development discipline adapts to different products, users and construction systems.

Cobalt sports bra and leggings shown in coordinated model views

Launched

02 / Women’s activewear

Performance training set

Built-in sports bra · High-waist 7/8 leggings

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Cream golf skater dress shown in editorial model views

In sampling

03 / Golf apparel

Golf skater dress

Dress-and-short system · Fit and material definition

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Black motorcycle hoodie beside a transparent view of its concealed armor

In user testing

04 / Protective outerwear

Motorcycle hoodie

Familiar silhouette · Concealed impact protection

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Athlete wearing black two-layer performance shorts in an urban setting

Launched in the US

05 / Performance wear

Two-layer performance shorts

Integrated liner · Access and ventilation

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Black ruched triangle bikini shown in a beach visualisation

Sampling complete

06 / Swimwear

Ruched triangle bikini

Adjustable silhouette · Production definition

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Editorial visualisation of the men’s soccer hoodie

Launched in the US

07 / Teamwear

Men’s soccer hoodie

Construction · Fit language · Artwork placement

View case study

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