Gaaha A technical apparel design studio

About Gaaha

One partner.
Every stage.

A specialist studio combining 15 years of technical apparel expertise with commercial strategy - so you can launch a D2C brand without managing a dozen different suppliers.

Why Gaaha

Built for founders who hate managing five different contacts.

Most clients come to us after the same experience: launching an apparel brand means finding a separate designer, a tech pack specialist, a sourcing agent, a web developer and a marketing consultant. Every handoff loses time and context, and the founder ends up project-managing people instead of building a brand.

Gaaha was built to close that gap. We cover the full stack from the first concept sketch to your first sale - design, strategy, manufacturing, website and launch - without you needing to co-ordinate between multiple providers. One brief, one relationship, one team that understands the whole picture.

If you have a clear vision, a budget allocated to the mission, and want to launch a D2C brand without disrupting your day-to-day, Gaaha is the only partner you will need.

Priyanka, Co-founder and Design Lead at Gaaha

01 / Design Lead

Priyanka

Co‑founder · Design

Priyanka is a fashion and technical apparel designer with roots in the export industry, followed by product development roles at a UK outdoor apparel brand and a US performance apparel brand. She has been running her own independent practice for nine years, taking projects from the first concept sketch through fashion flats, tech packs and measurement sheets to sample development and bulk production.

She works personally on every design task - no handoffs, no junior substitutes - and takes on selected projects only, which means every client gets her full attention from brief to production sign-off.

  • 15 yearsin technical apparel design and development
  • 9 yearsrunning an independent design practice
  • 150+projects completed on Upwork
  • 100%job success score · Top Rated designer
Export houses Outdoor apparel Performance wear
Gaurav, Co-founder and Brand and Business Lead at Gaaha

02 / Brand & Business Lead

Gaurav

Co‑founder · Brand & Business

Gaurav is an IIT-BHU and ISB alumnus with more than 15 years across software development, management consulting, product management and strategy. He has worked across a global investment bank, a global fintech software company and one of India’s largest eCommerce marketplaces, leading initiatives that generated measurable commercial impact at scale.

He now advises early-stage and growing brands on the commercial side of the business - from defining a strategic vision through data-backed frameworks to standing up the web infrastructure, shaping launch plans and building the measurement systems that keep the business honest as it grows.

  • 15+ yearsacross software, consulting, product and strategy
  • 100Mtransacting users reached at a leading Indian eCommerce marketplace
  • $480K ARRnew revenue line launched at a global fintech software company
  • IIT · ISBengineering and management alumnus
Investment banking Fintech SaaS eCommerce

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